Aotearoa punches above its weight. We bring home the prizes, our names are in neon around the world. Tiny businesses launched in small towns blossom into multi-million-dollar global success stories; artists, musicians, engineers, entrepreneurs, media stars and innovators are making impressions, making it work, making a difference. Making it.
For this issue’s main feature the AA Directions team talked to six impressive New Zealanders about what it takes to make it big on a global scale.
![Richard Taylor Hero](/assets/Directions/Spring-2022/_resampled/FillWyIxMDAiLCI3NSJd/Richard-Taylor-Hero.jpeg?m=1659941314?m=1659941314)
Richard Taylor, founder of Wētā Workshop
Ben Whittacker-Cook talks with creative wizard, Richard Taylor.
![SYSCA Hero](/assets/Directions/Spring-2022/_resampled/FillWyIxMDAiLCI3NSJd/SYSCA-Hero.jpeg?m=1659941132?m=1659941132)
Lucy Blakiston, creator of Sh*t You Should Care About
Jo Percival meets Lucy Blakiston, founder of a news group that has exploded on Instagram.
![Joel Little Hero](/assets/Directions/Spring-2022/_resampled/FillWyIxMDAiLCI3NSJd/Joel-Little-Hero.jpeg?m=1659940937?m=1659940937)
Joel Little, Grammy-winning music producer
Vanessa Trethewey meets Joel Little, a man on musical mission.
![Brianne West Hero](/assets/Directions/Spring-2022/_resampled/FillWyIxMDAiLCI3NSJd/Brianne-West-Hero.jpeg?m=1659940796?m=1659940796)
Brianne West, creator of Ethique
Kathryn Webster talks to eco-conscious entrepreneur, Brianne West.
![Phillip Mills Hero](/assets/Directions/Spring-2022/_resampled/FillWyIxMDAiLCI3NSJd/Phillip-Mills-Hero.jpeg?m=1659940571?m=1659940571)
Phillip Mills, Chief Executive of Les Mills International
Jo Percival chats to Phillip Mills about creating a fitter planet.
![Peter Beck Hero](/assets/Directions/Spring-2022/_resampled/FillWyIxMDAiLCI3NSJd/Peter-Beck-Hero.jpeg?m=1659939470?m=1659939470)
Peter Beck, founder of Rocket Lab
Vanessa Trethewey talks with Peter Beck, the rock man of Māhia.