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Te Kahukura Boynton, aka Māori Millionaire, founded her mentorship business three years ago as a broke, 18-year-old university student. She now leads a 60,000-strong community with online and in-person coaching, and facilitates workshops for anyone from school students to teen parents and corporates.
How did ‘Māori Millionaire’ come about?
It began as a passion project. At my own rock bottom – which encompassed a myriad of challenges including being broke – I realised that there wasn't much representation for Māori in the money space. Much of the content I was consuming to learn how to better manage my money came from non-Māori, or people who had everything together.
As all great businesses start, I saw a problem and created a solution. Over time, the business has evolved from a being focused on personal finances to business coaching.
My goal is to continue to bring Māori representation to this space and document my journey to one day becoming a millionaire.
I believe that it's far more effective to focus on increasing your income through a combination of mindset and business techniques, than on cutting costs.
How has changing your money mindset impacted your overall wellbeing and quality of life?
The biggest shift happened when I sought support to heal my money mindset. From once being controlled by money – my mood, behaviour and lifestyle all being dictated by what I did or didn't have – I learnt to take control of money.
This journey enabled me to live my best life regardless of my income, which is important because life, money, results can naturally fluctuate! Now I remain consistent, persevering towards my goals, no matter what.
What advice would you share with others who are wanting to improve their money habits?
Our lives are products of both the decisions we make and our past conditioning. One shift I made which led to massive leaps in my income was to stop making decisions rooted in scarcity and instead focus on abundance. Instead of saying ‘I can’t afford a coach’ (to help grow my business), I started asking: ‘how can I afford a coach?’
The shift is challenging because naturally our minds want to protect us and keep us safe. Doing something new opens us up to a lot of uncertainty which puts us on high alert. To avoid risks we'll often self-sabotage: procrastinate over getting the coach, spend the money elsewhere... This is why we must remain aware of what’s going on so that we can use our conscious mind to put an end to it.
Who or what do you credit for your ability to turn around your money habits and recognise when things weren’t going how you wanted them to?
I credit my own ability to take radical responsibility for the choices I made which had ultimately led to me not having money. Many people remain stuck in the situations they're in – blaming other people, experiences or things that caused it. But I managed to stop blaming and instead validate my experiences. I also made a game plan to change for the future. I knew that absolutely no one could do this for me, it was up to me.
How do you approach budgeting?
I actually hate the word budgeting! I personally use the term 'money plan'. The words we use are so important, and to me, a money plan is far more powerful than a 'budget'. I have a very simplified approach to money planning, and I encourage others to as well.
If you work best with a large Excel sheet, by all means do that! But for a lot of people, it's far more manageable to use paper, or a word document with two columns: one for incomings and another for outgoings. Do what works best for you.
My mindset towards money is that it simply provides an opportunity to create the life I desire. I think of 'spending' as 'investing' because ultimately, everything we choose to invest our money in yields a return – positive or negative. I am very mindful of this when I am circulating my money.
What (if anything) are you saving towards?
I'm going on a trip soon, so I'm putting money away for that!
Aside from the big stuff (rent/mortgage, bills etc) what’s your biggest source of discretionary spending?
I'm currently investing a lot into mentorship so that I can achieve bigger results in business. I'm at a stage in life where I want to give everything my best shot, to take risks, learn lessons, grow and share all of my learnings with my community. I know that when I invest in myself, my community also reaps the reward and that really motivates me.
Do you worry about money?
Over the last few years, I've trained myself to not be controlled by money. I used to spend a lot of time worrying, it was really turbulent. This is a common theme for so many of us which is sad, because worrying about money doesn't make you more of it!
Where do you think it’s worth spending money, and where do you think you can save it?
It’s worth investing in yourself. You are your best asset, after all.
I think money could be saved on consumerism. Shops are very strategic: if it's not a Christmas sale, it's an Easter sale. Money is a resource, not something to be chucked away on random things we don't really need.
Do you have any money-saving tips that work for you?
By reverse-engineering any goal you have, you can break down how much you'll need, say on a weekly basis.
I also like to open a separate account, put an automatic payment on, set and forget. Bonus points if you can hide the account from your view or open it at a different bank so you can't see it on your phone banking.
What’s the first and last thing you would cut from your spending if you had to make some savings?
As I said earlier, focusing on increasing your income is far more effective than cutting costs. But if I had no choice, the first thing I would cut is going out for food or drinks. The last thing I'd cut out is insurance. To a lot of people that’s often the first thing to go, but this only creates more problems if and when you need it.
Do you have an ultimate financial goal? What does it look like? Have you achieved it?
My goal posts always move! One day it was to work for myself, which I achieved. Then it was to grow a six-figure business, which I was also able to achieve. Now my goal is about increasing the impact of my business. I know that the more knowledgeable I become, the better I can coach and support my community and, as a byproduct, I'll be able to increase my income even further.
Story by Monica Tischler for the Autumn 2025 issue of AA Directions Magazine. Monica Tischler is the Deputy Editor of AA Directions Magazine.