INDUSTRY UPDATE - SECOND QUARTER 2024

  • The second quarter of 2024 ended with the worst June for new vehicle registrations in 10 years.
  • The quarter didn’t fare much better overall, down 15% on Q1 2024 and down 23% on the average quarter volumes in 2023.
  • While EV and PHEV sales increased in June the numbers are still only half what they were when the CCD was active.
  • June also saw petrol registrations drop, while hybrid numbers crept up slightly.
  • The Ford Ranger (2,791) topped the stats once again, reaffirming the Kiwi love affair with utes.
  • Toyota has kept up its top position in terms of market share (22% of all new vehicle registrations YTD) with Rav4 (2,328) in at number two, and Hilux (1,810) third.
  • Mitsubishi then take up the next three spots with the all-new Triton (1,285) fourth place, ASX (759) at fifth and the Outlander (723) close behind in sixth.
  • Suzuki released the fourth generation Swift during Q2 and ran-out some of the third gen to step up a spot to seventhplace with 710 units registered in the quarter. This dropped the Kia Seltos (597) back a place to eighth.
  • Ford rounds out the Top 10 with Transit (451) in 10th spot, although closely followed by the Everest (447) in 11th. The three Ford performers, Ranger, Transit and Everest secure them second spot in OEM market share with 14% of the new vehicle registrations YTD.

EV Spotlight

New Battery Electric Vehicle (BEV) Sales (passenger cars only)

 

2023

2024

January

1,208

243

February

738

363

March

2,630

477

April

1,054

262

May

1,168

359

June

2,598

510

Total

9,396

2,214

YTD, 2024 EV numbers are down 72% on the same period last year but the small glimmer of hope is that numbers for June 2024 have risen to make up 12% of all vehicles registered for the month.

Q2 2024 is up 6% on Q1 2024. The increase in sales seem to be on the back of discounts from manufacturers, with certain brands stripping between $10,000 and $20,000 off the recommended retail to generate sales.

The June results are also influenced by Field Days discounts that were offered during the month.

Market share of BEVs and PHEVs has increased to 12%, with registrations higher in June for the Tesla Model 3, BYD Atto 3 and Dolphin, Hyundai Kona and IONIQ.

The added cost of Road User Charges (RUCs) and tricky economic outlook continues to create hurdles for potential buyers who will need to weigh up the economics of an EV versus other Light Emitting Vehicle (LEV) options, such as hybrid or smaller engine cars.

While New Zealand is slowing down in regards sales of Electric vehicles (EVs), worldwide sales are expected to soar to around 17 million units in 2024, marking another year of robust growth in the automotive sector, according to the latest Global EV Outlook from the International Energy Agency (IEA).

This forecast suggests that EVs will account for over one in five cars sold globally, illustrating their evolution into a mainstream product across a growing number of markets.

 

China Focus

So far in 2024, China’s automobile production and sales were 13.891 million and 14.047 million vehicles, up 4.9% and 6.1% year-on-year, respectively.

In particular, the sales growth rate of New Energy Vehicles was significantly higher than that of gasoline-powered vehicles: the production and sales were 4.929 million and 4.944 million units, up 30.1% and 32% year-on-year, respectively; NEVs hit 35.2% of the market share YTD in China.

 

EV Sales New Zealand and Market Share from May 2021-Current

Source: EV Market Stats 2024 (evdb.nz)

 

Cumulative number of fully electric vehicles in New Zealand

 

Source: EV Market Stats 2024 (evdb.nz)

 

New Car Sales

New car sales for the year to date are down 26% on the same period last year.

While last year was elevated slightly by changes to the Clean Car Discount scheme, the 2024 YTD new car registrations are down 25% against the average of the last three years new car registrations.

This market slowdown is hurting the network with Centrix recently announcing that dealerships and other auto retailers are 2.3 times more likely to be placed into liquidation than a typical New Zealand business.

They report that credit defaults for motor vehicle businesses were up 33%, against an average in the retail sector of 20%. June also saw another drop in the numbers of registered motor vehicle dealers, according to the Motor Vehicle Traders Register, to 2,852. This is the lowest number of registered motor vehicle dealers, ever.

 

Used Car Sales

Used passenger registration numbers are down 10% on 2023 and down 15% on the average of the last three years.

The Toyota Aqua, Toyota Prius and Mazda Axela are three bestselling used import vehicles. All these models offer a Hybrid powertrain option.

Used import sales are sitting at 52,125 units YTD, compared to 58,806 units for the same period last year.

This is closely matched with used import arrivals across our border, with 51,665 units YTD compared with 56,518 last year.

 

 

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