Volvo Cars has announced that every new car it launches from 2019 will be available with an electric motor.

The move, announced this week, signals one of the most significant steps towards embracing electrification from a manufacturer, as it commits to providing alternatives to the traditional internal combustion engine propelled motor.

The announcement also underlines Volvo Cars’ previously declared plans to have climate neutral manufacturing operations in place by 2025. 

“This is about the customer,” says Håkan Samuelsson, Volvo’s president and chief executive. “People increasingly demand electrified cars and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.” 

Volvo Cars will also launch five fully electric cars between 2019 and 2021 – three Volvo models and two from their performance car arm Polestar. These five cars will be supplemented by a range of petrol and diesel plug in hybrid and mild hybrid 48 volt options.

“This announcement marks the end of the solely combustion engine-powered car,” said Mr Samuelsson. “Volvo Cars has stated that it plans to have sold a total of 1 million electrified cars by 2025. When we said it we meant it. This is how we are going to do it.”