8 February 2011
One of Subaru New Zealand's biggest concerns when unveiling the all-new Impreza range seem to be finding ways to retain and focus on the vehicle's core values which, in their eyes, are based around the All Wheel Drive system and 'Boxer' engines
Core values maybe, but a quick survey amongst the non-technical departments of the AA's head office revealed a slightly different perspective. When asked what were the first thoughts which come to mind when Subaru Impreza was mentioned the replies were almost 100% based around Speed, Aggression, Boy Racer. For the family oriented staff members asked, a vehicle not suitable for their everyday needs.
No doubt the 'not for me' attitude stems from the huge amounts of used imports which have flooded into NZ in recent times, many based around performance and aggressive looks. Success in international rally events for many years can also polarise a huge segment of the community
It would appear the Impreza is a vehicle almost disadvantaged by its own traditional successes when it comes to the thinking patterns of the average motorist.
Not surprising then, the new Impreza is designed to appeal to a much wider audience and potential buyers, many of whom care little about what engine design or drive system a car possess. These unique features become a selling point once the punter is in the showroom.
Main targets when designing the vehicle to widen its appeal have centred on class leading active and passive safety features, a more spacious interior and a stylish urban design. All achieved in our view.
In recent times Subaru as a brand have become market leaders when it comes to occupant safety and the new Impreza is no exception.
Every model comes standard with six airbags, stability and traction control, anti locking brakes with electronic brake distribution and brake assist. ISO-FIX child seat anchor points are also standard across the range.
In the latest crash test results announced by the Australian New Car Assessment Program (ANCAP) in the last few days, the Impreza is the first and only vehicle to date, to be awarded maximum scores for both passenger and pedestrian protection.
And yes, all models come with Subaru's Symmetrical All Wheel Drive technology and the traditional 'Boxer' engine.
One obvious change from tradition is the inclusion of framed doors, which are added not only for better appeal but to improve in-cabin strength, and reduce noise.
Improved rear seat room and luggage space is achieved by the addition of double wishbone suspension. This design has a two-fold benefit; it stops the intrusion of suspension struts into the rear cabin space and provides excellent road handling.
Initially, there are three models and a five-door hatch only in the line-up; the 2.0litre R ($26,990), 2.0litre R Sport ($31,990) and the 2.5litre WRX, which comes as a 5-speed manual only ($42,990). Add $1000 for a 4-speed automatic transmission for both 2.0 litre models.
Sedan models and the flagship STI will become available in 2008.
Both 2.0 litre variants are fitted with Active Valve Control System technology engines producing 110kW of power and 196Nm of torque and are compatible with 10% ethanol blended fuel. Claimed fuel consumption on 95 (or higher) Octane fuel for the 2.0 litre automatic is 8.8 litres/100kms and 8.9 litres/100kms for the manual. Carbon emissions are 208 grams/km and 210 grams/km respectively.
Interestingly the auto gets marginally better fuel consumption than the manual. This is because the All Wheel Drive system on the auto reduces the torque to the rear wheels under certain driving conditions - depending on inputs into the engine management system such as vehicle speed and throttle postition.
Impreza interiorMajor enhancements the Sport has over the base 'R' model to help justify the $5,000 increase in price include; 6 stack CD player, 10 speakers (plus 6), auxiliary jack for MP3 player, cruise control, leather bound steering wheel, steering wheel mounted audio controls, fog lights, tinted rear windows, sports body kit and 17 inch alloy wheels (base model runs 16 inch alloys).
If you're in the market for a performance vehicle the WRX will not disappoint. The revised 2.5 litre turbocharged engine delivers 169kW at 5200 rpm and peak torque of 320Nm is delivered at 2800rpm. As in the more passive siblings the Boxer engine has been lowered in comparison to the previous model to reduce noise and enhance handling. And handle it does. The WRX is a great car to drive especially on the open South Island roads we were privileged to taste the new models on during the recent press launch.
We have purposely centred this review around the less sporty versions of the Impreza because this vehicle deserves to be taken seriously by those looking for a good practical, very safe and well-priced motor vehicle.
Hopefully Subaru New Zealand and its dealer network will promote the vehicle in such a way.
Those looking for the performance versions will need little persuasion to visit a Subaru showroom.