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We purchased an out of town vehicle we found on a dealers website a couple days ago and when we got it home we realised it did not have rear reverse sensors as was advertised on the dealers internet listing. I have contacted the dealer who advised me the particular model we bought does not come with reverse sensors. I advised the dealer that that was one of the drawcards of the vehicle for us and so far he has not responsed. I have also since found out that they are an optional extra, so could be fitted. What are our rights?
Thanks

If the car was advertised with reversing sensors and doesn't have them, then it has been misrepresented. They can be installed relatively cheaply as an after-market option. The dealer has an obligation to supply a vehicle as per the description, so should meet the cost of having the sensors installed.

Thanks for that - we purchased the vehicle via internet, the dealership is over 4 hours away from us. Part of the sale agreement was they met us at a halfway point to deliver it. After going back to the dealer they have since offered to either fit the reverse sensors at no charge if we bring the vehicle to them, or they will send us the sensor kit and we pay to fit them ourselves. Being that far away it would cost most to take the vehicle to them. Is this the best they need to offer?

I think they should offer a solution whereby you aren't out of pocket. This is not a simple matter of a fault that has occured with the vehicle after purchase, where the Consumer Guarantees Act (CGA) would apply and where you may be required to return the vehicle in order to have a fault repaired.
In this instance it seems that they have misrepresented the vehicle, so the Sale of Goods Act and Contractual Remedies Act would seem to apply. The dealer should cover the costs as he is the one who made the false claim (whether intentional or not).