The AA has appointed Jenni Ryan to the newly created role of Chief Marketing Officer to develop the Association’s Membership offer and build on the brand’s legacy as one of New Zealand’s most loved and trusted brands as it approaches its 120^th year.

“We are thrilled to welcome Jenni to the AA in this new role focused on uniting all our brand and communication touchpoints and driving engagement with our Members to ensure our Member value proposition remains compelling for another 120 years,” AA CEO Nadine Tereora says.

Jenni is an experienced executive with four years as the CEO of the Skin Institute Group, and a decade working at The Warehouse Group focused on Brand and Marketing, including some time as Chief Customer Officer, championing customer experience whilst implementing Marketing strategies and campaigns to drive revenue growth. She joins the AA following an interim role as Chief Customer Officer at My Food Bag, where she led successful teams focusing on understanding, engaging with, and enhancing customer experience.

“Jenni has a proven track record in engaging customers through multi-channel campaigns, driving loyalty and delivering experiences that uniquely reflect brand values,” Nadine says.

“She is a natural leader, displays an impressive commitment to the personal development of her people and is known for her positive and inclusive style.  Her energy, passion, and determination to really make a difference through her work, clearly set her apart and makes her the ideal person to be the AA’s first Chief Marketing Officer.”

With the AA set to celebrate 120 years in May, this appointment reflects a new era for the organisation which has refreshed its strategic direction to future-proof its products and services to align with the evolving needs of New Zealanders.

“The AA has a rich history, many Kiwis have grown up with the brand and as we embark on our journey to ensure a successful and sustainable future it’s timely to establish a position which will guide our Membership product, brand and marketing evolution to ensure the AA endures in the hearts and minds of New Zealanders for many more years to come.”

Jenni commences the role from May 2023.