The Automobile Association is delighted to announce it has appointed Kath Woollard to the role of General Manager Channel Strategy & Delivery.

Kath joins the AA after three years with Fidelity Life as Chief Insurance Officer, where she was recognised for her mahi in inspiring service excellence and a passion for putting customers first.

NZAA CEO Nadine Tereora said that Kath is an incredibly experienced executive.

“She has more than two decades in the financial services sector and was previously Executive General Manager Claims at Gallagher Bassett, and has held various senior operations management roles with Sovereign.

“Kath is well used to running large complex teams, and incredibly adept at drilling down to exactly what customers need and then delivering that in a way that ensures their loyalty. She is ideal for the role of GM CS&D, as her core belief of service above all else, is absolutely attuned to the DNA of the Association.  

“Kath is tremendously excited about joining the AA, and keen to build on our consistently great culture. As a truly inspiring leader, known for her positive and inclusive style, I am confident that she is the right person to set our channels up for a sustainable and successful future, and ensure that we retain our place as one of New Zealand’s most trusted brands,” said CEO Nadine Tereora.

Kath will take up the role in August.